The Kroeger Clocks Heritage Foundation – Brand Development and Virtual Museum

'The Virtual Museum of Mennonite Clocks' is a multi-year project including the creation of an on-line museum featuring Mennonite timepieces. With the support of Kroeger Clocks Heritage Foundation, the website features more than six videos, five in-depth clock stories, a community-based blog, and an exhibit of Mennonite clocks. An online database is nearing completion. Objectives include:

  • initial project conceptualization
  • brand development including logo creation
  • overall project organization
  • assembling a project team including; exhibitions developer, researcher, editor, photographer, videographer, digital re-touch specialist, consulting historians and conservationists
  • on-line museum website development and design
  • writing, editing and creative conceptualization
  • art directing photography and videography
  • exhibition design

Visit the virtual museum →

 The Kroeger Clocks Heritage Foundation logo is based on the original Kroeger Clock and Motor Works factory, circa 1910.

The Kroeger Clocks Heritage Foundation logo is based on the original Kroeger Clock and Motor Works factory, circa 1910.


“Stunning work, Anikó and team. This literally takes my breath away. Here's a virtual ‘high five’ for our amazing art director and all others involved.”

Dr. Kathleen Wiens  Exhibitions Developer

In-depth clock stories with stunning visuals tell the fascinating stories of these cherished timepieces.

A virtual museum with stories, videos, blogs and exhibits.

 

The Art of Mennonite Clocks – Temporary Exhibition

This stunning temporary exhibition, a collaboration between the Kroeger Clocks Heritage Foundation and the Mennonite Heritage Village, showcases more than thirty-three handmade Mennonite clocks and their stories. Objectives included:

  • exhibit design
  • interior design of exhibit space
  • exhibit installation and overall project management along side the curator
  • interpretive panel design, planning and print management

Collateral material included posters, website pages, published articles, gift cards, bookmarks and an interactive gallery kiosk for exhibition visitors. The exhibition runs from until April 2019.

 The exhibit opening attracted a large crowd including clock owners who generously loaned their clocks for the exhibit.

The exhibit opening attracted a large crowd including clock owners who generously loaned their clocks for the exhibit.

 Large panels, (7.5' high x 4' wide), visually divided the gallery into its five themes.

Large panels, (7.5' high x 4' wide), visually divided the gallery into its five themes.

 
“I want each of you to know that you have done very good work for MHV in designing and unveiling this exhibit, ‘The Art of Mennonite Clocks’. The exhibit itself is stunning, to say the least.”

– Barry Dyck  Executive Director, Mennonite Heritage Village

One of the fascinating interpretive panels relates the history of two clock owners, ‘A Love Story’ (below). Another, tells the story of a clock’s harrowing journey from a war-torn European country to its arrival in Canada, ‘A Refugee Story’ (below). 

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Interpretive gallery panel.

Interpretive gallery panel.

“The clock site is just fantastic, as is the exhibition. Your work is brilliant!”

Dr. Rosmarin Heidenreich  Founding Director, The Virtual Museum of Mennonite Clocks

Instead of using a label underneath each clock, interpretive panels were positioned in-between each clock featuring in-depth facts. Close-up photographs of clock interiors, including the gears, and details such as the date, place or maker’s mark were highlighted. This offers the museum visitor a chance to see inside these historic artefacts.

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Detail from a clock panel.

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 Detail from a clock panel.

Detail from a clock panel.